Key Responsibilities:
- Create actionable plans to both grow followers across social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn
- Ensure brand consistency in copy and visual assets through language, tone, and terminology
- Ensure and maintain progress on all platforms by using analytical tools such as Google Analytics and social media insights
- Develop and implement media outreach efforts, including but not limited to crafting press releases, media advisories, op-eds, and media plans to support SAMS’ outreach and advocacy efforts
- Secure and coordinate TV, radio, and press interviews, op-eds, and media appearances
- Supervise and develop HQ and field media teams
- Oversee the drafting, design, and implementation of monthly social media editorial calendars and newsletters which includes monthly highlights from the field and announcements
- Promote SAMS’s projects and events, including but not limited to medical relief work, education, advocacy, conferences, and fundraising events
- Lead the development, drafting, and design of annual reports
- Works with in-house graphic designer and video editor for content creation and formatting resources and materials, infographics, presentations, booklet, graphics, etc.
- Collaborate with other departments and develops marketing and written material to help promote their work through various social media mediums and other necessary means
- Devise, oversee, and implement a strategy for written content and messages to promote various fundraising and awareness campaigns (special appeals, events, monthly giving. Etc.) through online outreach
- Manage the creative process for online fundraising, including the creation of copy and artwork for all digital fundraising campaigns
- Lead production, execution, and analysis of email, web, peer-to-peer, pay-per-click, and other online initiatives designed to generate excitement around programs and substantive work to promote online giving and to convert website and social media audiences to donors
- Work closely with all departments to create integrated, multi-channeled, and interactive online initiatives to maximize online engagement
- Identify cross-promotion opportunities
- Oversees and helps manage the monitoring and evaluation of online platforms
- Other tasks as assigned
Qualifications:
- Bachelor’s degree in communications or journalism; Master’s degree preferred
- 5 – 7 years of related experience in strategic communications for nonprofits, brand and audience strategy, advertising, online fundraising, and marketing
- Minimum 3 years of experience supervising and overseeing direct reports
- Excellent written and oral communication skills
- Fluency with website and social media platforms and digital content production
- Proficiency in the Arabic language is a big plus
Please submit your resume and cover letter to careers@sams-usa.net.